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About the book

This book questions the traditional principles and management practices of our modern global economy and current management education, in which technological changes disrupt markets and human beings and resources are recklessly exploited. Instead, the book rethinks the concept of a business world, where technology is important in reshaping corporate strategies and where companies function similarly to an ecosystem, contributing to the development and growth of the resources they use for their operation. Furthermore, the multiple advantages, opportunities and impact of sustainable business models and value-added strategies are discussed