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Strategic Communication for Sustainable Organizations
1 Edition (2016) by
About the book
This book presents the topic of communication in the context of sustainability and gives the readers hands-on knowledge on the interaction with all kinds of stakeholders, such as colleagues, supply chain partners, employees or external stakeholders. Besides offering a comprehensive theory part collected from diverse disciplines, the book provides practical insights about the communication of sustainability from interview partners with different organisational backgrounds, such as NGOs, universities, city administrations, large corporations, and small businesses.